You must have come across TikTok, the social media platform that allows you to create and share 15-second video clips or more with the whole wide world. But you must still be wondering about what this social media platform TikTok. It is the only platform that has experienced a huge boost in terms of popularity since it entered the United States market last year. TikTok, the mobile application, has more than 1.2 billion global downloads and 800 million active users.
With these figures, we can say that it has surpassed Twitter, LinkedIn, and Snapchat. These figures have made this platform the world’s most valuable startup worth $75 billion. Its popularity among the youth has made it a great platform for businesses to promote their products among potential customers without spending extravagant amounts. Are you a marketer as well, and do you want to learn more about the benefits you can get through TikTok? If yes, then it is the right place for you!
In this post, we will discuss seven facts that marketers need to know about TikTok.
Important Facts About TikTok
1. Young User Base
This robust platform has its roots in Musical.ly, a lip-syncing application taken over by ByteDance, which is TikTok’s parent company. ByteDance acquired Musical.ly for $1 billion. TikTok has the youngest user base amongst all social media platforms. And there’s the fact that two-thirds of worldwide users on this platform are under the age of 30. You can see the growing number of adults coming up on this platform through the quick browse option.
2. Comedy Rules The Platform
Although the platform was music-oriented initially, now it is no longer restricted to music-related content. The range of videos on this platform has turned into a never-ending spectacle. If you go through the single 60-second scroll, you will come across hair-raising videos of parkour moves, popular memes and their remake, stand-up comedies, and cooking tutorials. From the marketing point of view, humor can still be a powerful thing to connect to customers on an emotional level. In case you are considering to establish a strong presence of your brand on TikTok, you need to show the fun side of your company.
3. No Need To Add Filters
This channel is the social media platform for ordinary people, and it feels like a candid selfie when compared to Instagram’s Vogue-Esque ambiance. Influencers on this platform are mostly teenagers who have gained millions of followers. TikTok was described as the “most pleasant social media in existence” by the New York Times. All of this has become possible just with the help of overflowing niceness on this platform. The popular comments on this platform turn out to be words of motivation, encouragement, and positivity.
4. Democratized Creativity
Content creation on social media platforms has never been so easy. All thanks to TikTok’s impressive bundle of video editing tools, which made all barriers that prevent people from expressing themselves, have been removed from this platform. This platform has answered the prayers of creators all around the globe. Creators no longer need technical skills to create excellent content to gain success. Other platforms like YouTube, actually need video editing software and tools.
5. Youth Approach
Reaching the young audience means moving at the pace of change. This platform can be one of the most effective ways of staying up to date for marketers. Let us tell you that some of the best memes originate from TikTok before getting viral.
Brand marketers can use this platform in the most effective way. The brands can launch interesting and well thought out hashtag challenges so that more and more people participate in them. It not only helps to increase global reach but also improve sales. Brands also can make use of buy tiktok likes service package to increase brand awareness in a short time.
6. Global Reach
TikTok gets you the best of global reach and local engagement, more than any other social media network. The platform is designed to gain mass adoption worldwide, with over 120 million active users per month in India and 250 million active users per month in China. A platform such as TikTok that offers global reach is a great opportunity for marketers to reach potential customers from all around the world.
7. Still Underdeveloped
Despite so many facts mentioned above, the platform still is in its early days. Until now, the direct relationship with influencers was the ultimate way to market for brands and businesses. Now the company’s ad offering includes brand takeovers and hashtag challenges. Now more and more brands are beginning to experiment on this app.
So this post is all about the seven essential facts marketers need to know about TikTok. It may be the right time for you to experiment with this platform if you are a brand owner or business owner. This post will surely help you to learn some essential facts about TikTok, but remember, you need to ensure if this is the right platform to advertise or market your product. If the answer is yes, you need to ensure that you produce content that is altered for the audience on TikTok specifically.